Paul McCrory

Paul McCrory

Paul McCrory has spent over 20 years working as an informal educator and trainer.

During this time he's presented interactive science shows and workshops in science centres (Techniquest, Cardiff and W5, Belfast) and his own successful outreach organisation (learn differently ltd). This background has given him a wealth of experience in engaging a wide range of audiences in accessible and interesting ways. He's presented demos in all sorts of settings from museums to a muddy field, from school halls to an airport security queue and from theatres to a wedding in Geneva.

Latterly, his work has mainly involved training other science educators in the UK, Ireland and internationally, including the Netherlands, Belgium, Sweden, Finland and the UAE.

Paul is a totally rare breed: practitioner, philosopher and teacher all in one. Nothing exists in his performance without solid educational and theatrical understanding driving it.

What sets him even further apart from other science communicators is his training skill. Not only does he show how to do it and know why he’s doing it, he brings the same ability and understanding out in others. His technique is akin to watching a Zen master. First he relaxes students into a joyful state then zaps them into deeper understanding with some precise and unforgettable aphorism.

Tom Pringle

(aka Dr Bunhead)

Here's a sample of the organisations Paul's been fortunate enough to work with in a speaking, training or consultancy role:

Abu Dhabi Science Festival

British Antarctic Survey

Edinburgh International Science Festival


Francis Crick Institute

Greg Foot

LIFE science centre, Newcastle

Queen's University, Belfast

Science Foundation Ireland

Science Made Simple

Sheffield Hallam University

STEM Learning

The Royal Institution

Titanic Belfast

University of Eastern Finland

Uppsala University

Wellcome Trust

At the start of 2020 - little knowing what was about to befall the world - he rebranded his company as HOOK training ltd and moved away from delivering live speaking and training to writing books and online training resources in order to reach as many informal educators as possible. This was motivated by both environmental and efficiency reasons. Paper and electricity travel better than people.

Also, although Paul's background is in science education (he has a BSc in physics and mathematics, an MSc in science communication, a PGCE in secondary education and a PhD in how science teachers can create interest through their delivery), the principles underlying how to engage learners are universal. So, he now plans to support informal educators working in any subject. 

He will soon be publishing a book that gathers together some of the hundreds of engagement techniques that effective informal educators use in their interactive presentations, "Hook Your Audience - how educational presenters can captivate their learners using performance techniques".

Paul McCrory is one of the UK’s leading science communicators. He has an enviable track record and always delivers a high quality product.

Ian Simmons

Science Centres International

HOOK training
Hook Your Audience is about to be published ... find out more