The HOOK Scoop
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Nope 🙂 I know it's standard practice to "bribe" readers into giving up their email address in exchange for a free ebook PDF or checklist.
But, personally, I'd rather be curating valuable content for a smaller list of engaged subscribers who look forward to my emails for their own sake, rather than sending to a larger list with only 17% of them opening emails because most never wanted to subscribe in the first place.
Round-up emails like The HOOK scoop, by definition, contain lots of links. This format triggers some email apps to hold their noses and quietly relegate these emails to the "Promotions" tab or worse, to your spam folder.
There are 4 ways to let your email software know that you want to see these emails in your primary inbox:
- whitelist the email address e.g. by adding the email address to your contacts or by moving the email into your Primary tab;
- open these emails regularly;
- click on any links that you find interesting;
- reply directly to an email if you want to make a comment.
I hate spam as much as you probably do. I only want to send you emails if you are finding them useful. If your interests or circumstances change, there won't be any hard feelings from me.
There's a link at the bottom of every email to allow you to unsubscribe from this list or all lists.
Thanks for your encouragement. Here are some simple ways you can support the newsletter: